risk, create, change. a survival guide for startups & creators
risk, create, change. a survival guide for startups & creators
risk, create, change. a survival guide for startups & creators is not your typical business book. It is a roadmap for startups and creators to follow that can guide them through their initial challenges as new business owners. This is a must have reference work for anyone serious about building a business from the ground up.
BRYAN TUK is a writer, musician, and attorney based in Pennsylvania. He lives in Kennett Square, PA with his wife and five children. Learn more here: http://thehouseoftuk.com
TABLE OF CONTENTS
About the Author 3
About This Book & You 4
Table of Contents 5
Introduction 6
Chapter 1 Getting Started 10
Chapter 2 Getting Advice 20
Chapter 3 Copyrights 30
Chapter 4 Trademarks 54
Chapter 5 Licensing Agreements 60
Chapter 6 Fundraising 66
Chapter 7 The Business Plan 80
Chapter 8 The Pitch & The Power
of Storytelling 88
Chapter 9 The Art of Persuasion 97
Chapter 10 Now What? 113
Suggested Reading 116
Acknowledgments 117